Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage.Your firm takes a(n)approach to the marketing environment.
A)reactive
B)passive
C)adversarial
D)proactive
E)team work

Question

Quizplus · Accepted Answer

A proactive approach involves identifying and anticipating changes in the marketing environment and taking actions to take advantage of them. In this case, the firm has hired lobbyists to influence legislation in its favor, which shows a proactive approach. The other options do not reflect the firm's actions in this scenario.

Assume That You Are a Manager at a Firm That