Question 1

What are two risks a company takes when producing shoddy,harmful,or unsafe products?

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Question 2

Why is environmentalism especially challenging for global marketers?

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Question 3

Explain the practice of redlining and why it is criticized.

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Question 4

How is consumer- oriented marketing different from customer- value marketing?

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Question 5

How do resellers answer criticism of the high costs of distribution?

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Question 6

Compare the consumerism and environmentalism movements.

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Question 7

Explain how a firm benefits from using sense- of- mission marketing.

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Question 8

What is involved in pollution prevention? Give at least one example.

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Question 9

Why might salespeople use high- pressure selling tactics that do not lead to long- term relationships with customers?

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Question 10

Briefly define the four marketing concepts

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Question 11

What is meant by cultural pollution? Give two examples.

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Question 12

Seatbelts are an example of salutary products.

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Seatbelts are designed to promote safety and prevent injury in the event of a car accident, making them a salutary product.

Question 13

Whereas environmentalists consider whether the marketing system is efficiently serving consumer wants,consumerists are concerned with marketing's effects on the environment and with the environmental costs of serving consumer needs and wants.

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The statement is the opposite of what is true. Environmentalists are concerned with marketing's effects on the environment, while consumerists focus on whether the marketing system efficiently serves consumer wants.

Question 14

Because some people view business as the cause of many economic and social ills,movements have arisen to keep business in line.The two major movements have been consumerism and effective marketing.

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Consumerism and environmentalism are the two major movements that have arisen to address concerns about business practices, not effective marketing.

Question 15

How is the societal marketing concept related to marketing ethics?

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Question 16

Why are critics concerned about companies acquiring competitors?

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Question 17

Explain why most marketers avoid deceptive practices.

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Question 18

The major criticisms of marketing include harming consumers through high prices,deceptive practices,high- pressure selling,shoddy or unsafe products,planned obsolescence,and poor service to disadvantaged countries.

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These criticisms are commonly mentioned in discussions about the negative impact of marketing on society.

Question 19

Explain how marketers and marketing critics disagree about the psychological value of advertising.

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Question 20

Many marketers have been accused of overselling private goods at the expense of public goods.Many of these private goods require more public services that are usually not forthcoming.

Accepted Answer

Many marketers focus on promoting private goods, such as luxury products or exclusive services, over public goods that benefit society as a whole, such as public education or healthcare. These private goods often require public services or resources, but marketers may not prioritize or advocate for these public services, leading to a lack of adequate support for them.

Quiz 20: Sustainable Marketing: Social Responsibility and Ethics