If Under Armour,the successful maker of moisture- wicking shirts and shorts,considered introducing a line of Under Armour fitness equipment,the company would be considering .
A)market penetration
B)diversification
C)market development
D)product adaptation
E)marketing controls

Question

Quizplus · Accepted Answer

Diversification involves introducing new products into new markets, which is exactly what Under Armour would be doing by introducing fitness equipment. Market penetration and market development involve selling existing products in existing or new markets, respectively. Product adaptation involves making changes to existing products to better meet the needs of specific markets. Marketing controls refer to the methods and tools a company uses to monitor and evaluate its marketing strategies and goals.

If Under Armour,the Successful Maker of Moisture- Wicking Shirts and Shorts,considered