After management has identified the key businesses making up its company,what is the next step in portfolio analysis?
A)assessing the attractiveness of its SBUs
B)identifying SBUs
C)deciding whether to harvest any businesses
D)completing short- range planning
E)identifying businesses in which to invest

Question

Quizplus · Accepted Answer

Once management has identified the key businesses making up its company, the next step in portfolio analysis is to assess the attractiveness of each strategic business unit (SBU). This allows the company to prioritize its investments and allocate resources more effectively based on the potential for growth and profitability of each SBU.

After Management Has Identified the Key Businesses Making Up Its