Evaluating the results of marketing strategies and plans and taking corrective action to ensure that objectives are attained is called .
A)strategic control
B)developmental control
C)operating control
D)efficiency
E)marketing control

Question

Quizplus · Accepted Answer

The described process refers to marketing control, which involves monitoring and adjusting marketing programs to ensure they are achieving their objectives. Choices A, B, C, and D do not specifically address this process.

Evaluating the Results of Marketing Strategies and Plans and Taking