Which of the following is the marketing logic by which a company hopes to achieve profitable customer relationships?
A)differentiation
B)a consistent product mix
C)the value delivery network
D)price
E)marketing strategy

Question

Quizplus · Accepted Answer

Marketing strategy is the overall plan or approach to finding, attracting, and retaining customers that will result in profitable customer relationships. Differentiation, a consistent product mix, the value delivery network, and price are all elements that may be included in the marketing strategy, but they are not the overarching logic or approach.

Which of the Following Is the Marketing Logic by Which