Which of the following would NOT be useful in determining marketing ROI?
A)market share
B)customer equity
C)brand awareness
D)SWOT analysis
E)a marketing dashboard

Question

Quizplus · Accepted Answer

SWOT analysis is a strategic planning tool used to identify strengths, weaknesses, opportunities, and threats. While it can provide valuable insight into a company's overall situation, it is not specifically focused on determining marketing ROI. The other options listed (market share, customer equity, brand awareness, marketing dashboard) are all useful metrics for measuring the effectiveness of marketing efforts and determining ROI.

Which of the Following Would NOT Be Useful in Determining