Paul Pendergraff has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product.Paul has identified a(n).
A)target market
B)market position
C)market segment
D)market
E)undefined niche

Question

Quizplus · Accepted Answer

Paul has identified a group of potential customers who respond similarly to the advertisements, indicating that he has identified a market segment. A target market is a specific group of consumers that a company aims to reach and serve with its product or service. Market position refers to how a company's product or service is perceived in relation to competitors' offerings. A market refers to the overall demand for a particular product or service. An undefined niche is not relevant to this scenario as Paul has already identified a specific group of potential customers.

Paul Pendergraff Has Identified a Group of Potential Customers Who