Your new employer has asked you,as a new marketing graduate,to develop a group of potential customers who might respond in a similar way to a given set of marketing efforts.You have been asked to develop a(n).

Question

Quizplus · Accepted Answer

Market segmentation involves dividing a broad consumer or business market into sub-groups of consumers based on some shared characteristics, which allows for more targeted marketing efforts.

Your New Employer Has Asked You,as a New Marketing Graduate,to