Vidal Sassoon shampoos contain different amounts of scent according to what country they are sold in.This is an example of .
A)product adaptation
B)product invention
C)communication adaptation
D)standardized global marketing
E)straight product extension

Question

Quizplus · Accepted Answer

Product adaptation refers to modifying a product to meet the specific needs or preferences of a particular market. In this case, Vidal Sassoon's adaptation of the scent of their shampoos to suit different countries' preferences is an example of product adaptation.

Vidal Sassoon Shampoos Contain Different Amounts of Scent According to What