Of the following,a company should make which major decision about international marketing first?

Name: Of the following,a company should make which major decision about international marketing first?
Brand: Quizplus
Rating: 5.0 (55 reviews)

Question

Quizplus · Accepted Answer

Before deciding on the global marketing organization, the global communication program, or the global marketing program, a company should first decide which markets to enter. Deciding on the market entry strategy, such as direct investment, joint venture, or licensing, would follow afterwards.

Of the Following,a Company Should Make Which Major Decision About