To maximize the toothpaste market in China,Crest needs to convince more of the Chinese population to brush their teeth.Which of the following would Crest be most likely to use to accomplish this?

Question

Quizplus · Accepted Answer

Communication adaptation would be the best option for Crest to convince more Chinese people to brush their teeth. This involves adapting their communications to the specific cultural and language of the target market, which is important in highly diverse markets such as China. Crest could focus on promoting the health benefits of brushing teeth and educate consumers on the importance of good oral hygiene. They could also use Chinese celebrities in their promotional campaigns to increase the appeal of their products to the Chinese population.

To Maximize the Toothpaste Market in China,Crest Needs to Convince