Members of management at Growing Green,a company that markets organic and environmentally friendly gardening and landscaping supplies and equipment,are evaluating the benefits and disadvantages of indirect exporting,direct exporting,and licensing.In which stage of the international marketing process is Growing Green?

Question

Quizplus · Accepted Answer

Growing Green is in the stage of deciding how to enter the market. They are evaluating different modes of entry such as indirect exporting, direct exporting, and licensing. This comes after the decision to enter global markets has already been made (stage E) and before the decision of which specific markets to enter (stage C). Once they have decided on a mode of entry, they can move on to creating a global marketing program (stage A) and a global marketing organization (stage D).

Members of Management at Growing Green,a Company That Markets Organic