Kellogg ads in the United States promote the taste and nutrition of Kellogg's cereals versus competitors' brands.In France,where consumers drink little milk and eat little for breakfast,Kellogg's ads must convince consumers that cereals are a tasty and healthful breakfast.Kellogg is following what type of marketing strategy?

Question

Quizplus · Accepted Answer

Kellogg is using communication adaptation, as they are changing their advertising message to suit the local market in France, where breakfast habits differ from those in the United States.

Kellogg Ads in the United States Promote the Taste and Nutrition