As an example of straight product extension,Coca- Cola calls its American low- calorie beverage Diet Coke by the name of Light in many foreign markets.

Name: As an example of straight product extension,Coca- Cola calls its American low- calorie beverage Diet Coke by the name of Light in many foreign markets.
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Question

Quizplus · Accepted Answer

Straight product extension involves selling the same product in other markets without changes. Changing the name from Diet Coke to Light indicates a modification, not a straight extension.

As an Example of Straight Product Extension,Coca- Cola Calls Its