The whole-channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.

Name: The whole-channel view recognizes that to compete internationally a company must effectively design and manage a standardized global marketing plan.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

The whole-channel view emphasizes the need for a company to adapt its marketing strategies to different international markets, rather than relying solely on a standardized global marketing plan.

The Whole-Channel View Recognizes That to Compete Internationally a Company