Designing international channels that take into account the entire global supply chain and marketing channel, thus forging an effective global value delivery network, recognizes a company must have a ________.
A) whole-channel view
B) direct-distribution channel
C) large-scale channel
D) transportation network
E) retail channel

Question

Quizplus · Accepted Answer

A whole-channel view is necessary for designing international channels that consider the entire global supply chain and marketing channel. This approach involves integrating all the entities involved in the value delivery network, including suppliers, manufacturers, distributors, retailers, and customers. By taking a whole-channel view, companies can optimize their operations, reduce costs, increase efficiency, and enhance customer value. The other options (B, C, D, and E) may be components or aspects of a global value delivery network, but they do not encompass all the necessary elements.

Designing International Channels That Take into Account the Entire Global