Walmart,Costco,and Southwest Airlines serve customers who want reliable,good- quality products or services,but who want them cheaply and easily.These companies are all known for pursuing a value discipline known as .
A)marketing insight
B)operational excellence
C)product leadership
D)customer intimacy
E)middle- of- the- road

Question

Quizplus · Accepted Answer

The value discipline of operational excellence focuses on delivering products or services that are reliable, good quality, and at a low cost. Walmart, Costco, and Southwest Airlines are all known for their operational efficiency and cost-saving measures, making this the best choice. Marketing insight, product leadership, and customer intimacy all prioritize different aspects of creating value for customers and do not necessarily prioritize cost-effectiveness to the same degree as operational excellence. "Middle-of-the-road" is not a recognized value discipline.

Walmart,Costco,and Southwest Airlines Serve Customers Who Want Reliable,good- Quality Products