Gary Hirshberg of Stonyfield Farm yogurt company stated that "companies can do better with less advertising,less marketing research,more guerilla marketing,and more acting from the gut." At this point,Hirshberg was following which marketing strategy?
A)innovative marketing
B)entrepreneurial marketing
C)exponential marketing
D)formulated marketing
E)intrepreneurial marketing

Question

Quizplus · Accepted Answer

Hirshberg is advocating for a more innovative and risk-taking approach to marketing, which aligns with the principles of entrepreneurial marketing.

Gary Hirshberg of Stonyfield Farm Yogurt Company Stated That "Companies