When customers are willing to pay a premium to get precisely what they want and a company responds quickly to satisfy customer needs,the company has achieved what is called .
A)customer intimacy
B)promotional intimacy
C)employee intimacy
D)marketing intelligence
E)operational excellence

Question

Quizplus · Accepted Answer

Customer intimacy refers to a company's ability to understand and meet individual customer needs and preferences. This requires a strong focus on customer relationships and the ability to customize products or services to meet specific demands. A company that can achieve this level of customer intimacy can command a premium price and build long-term loyalty with its customers.

When Customers Are Willing to Pay a Premium to Get