If the company's offer delivers greater value by exceeding the competitor's offer on important attributes,the company can charge a higher price and ,or it can charge the same price and .
A)earn lower profits;gain higher profits
B)earn higher profits;gain more market share
C)earn higher profits;lose profits
D)lose profits;gain more market share
E)lose profits;gain higher profits

Question

Quizplus · Accepted Answer

If the company's offer delivers greater value by exceeding the competitor's offer on important attributes, it can charge a higher price and earn higher profits. Alternatively, it can charge the same price and gain more market share, which also results in higher profits in the long run. This is because a company with a better offer will attract more customers, who will make repeat purchases and recommend the company to others. Overall, it is a win-win situation for the company.

If the Company's Offer Delivers Greater Value by Exceeding the Competitor's