Sears and Holiday Inn encountered difficult times because they did not stand out as the lowest in cost,highest in perceived value,or best in serving some market segment.Both companies are .
A)middle- of the roaders
B)nichers
C)formulated
D)challenger risk- takers
E)differentiated

Question

Quizplus · Accepted Answer

Sears and Holiday Inn failed because they did not differentiate themselves from their competitors and fell into the category of "middle-of-the-roaders," offering nothing unique or superior to their customers.

Sears and Holiday Inn Encountered Difficult Times Because They Did