Analysis conducted to determine what benefits target customers value and how they rate the relative value of various competitors' offers is known as .
A)benchmarking
B)customer value analysis
C)advertising specialty analysis
D)power analysis
E)competitive customer analysis

Question

Quizplus · Accepted Answer

Customer value analysis specifically focuses on analyzing what benefits target customers value and how they rate the relative value of competitors' offers. Benchmarking compares a company's performance against industry standards, while advertising specialty analysis and power analysis do not relate to this type of market research. Competitive customer analysis is a broad term that could refer to various types of research, but it does not specifically address determining the value of competitors' offers from the perspective of target customers.

Analysis Conducted to Determine What Benefits Target Customers Value and How