American Express will do almost anything to build long- term customer loyalty and to capture customer lifetime value.American Express pursues which of the following competitive marketing strategies?
A)product leadership
B)employee intimacy
C)operational excellence
D)customer intimacy
E)differentiation

Question

Quizplus · Accepted Answer

The pursuit of long-term customer loyalty and capturing customer lifetime value indicates that American Express is following a customer intimacy strategy, which focuses on creating strong relationships with individual customers by providing personalized products and services.

American Express Will Do Almost Anything to Build Long- Term