Nokia and Apple are open to new ideas,relentlessly pursue new solutions,and work to get new products to market quickly.They serve customers who want state- of- the- art products and services,regardless of the costs in terms of price or inconvenience.These companies are offering what value discipline?
A)differentiation
B)operational excellence
C)promotional innovation
D)customer intimacy
E)product leadership

Question

Quizplus · Accepted Answer

Nokia and Apple are focused on delivering state-of-the-art products to their customers, which is a characteristic of the product leadership value discipline. They are not focused on being the lowest-cost provider (operational excellence), providing highly personalized solutions (customer intimacy), or heavily promoting their products (promotional innovation). While they do offer differentiated products, this is secondary to their focus on product leadership.

Nokia and Apple Are Open to New Ideas,relentlessly Pursue New