Firms that serve small segments not being pursued by other firms are called .
A)market nichers
B)market challengers
C)market followers
D)market leaders
E)direct marketers

Question

Quizplus · Accepted Answer

Firms that serve small segments not being pursued by other firms are called market nichers as they focus on specific market niches and tailor their products and marketing strategies accordingly.

Firms That Serve Small Segments Not Being Pursued by Other