Kodak's film business didn't suffer at the hands of direct competitor Fujifilm;it lost out to Sony,Canon,and other digital camera makers,along with a host of digital image developers and online image sharing services.This is an example of .
A)a blue ocean strategy
B)benchmarking
C)competitor phobia
D)marketing myopia
E)competitor myopia

Question

Quizplus · Accepted Answer

Kodak's film business suffered from competitor myopia, as it failed to recognize the threat posed by digital camera makers and online image sharing services.

Kodak's Film Business Didn't Suffer at the Hands of Direct