The market challenger may launch a full ,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.
A)multiple attack
B)frontal attack
C)direct attack
D)strength attack
E)indirect attack

Question

Quizplus · Accepted Answer

A frontal attack involves directly targeting the competitor's strengths, such as launching a full-scale product, advertising, price, and distribution efforts to match the competitor's offerings. This approach requires significant resources and carries a higher risk, but it can be effective in gaining market share and more direct competition with the rival.

The Market Challenger May Launch a Full ,Matching the Competitor's