The market leader normally gains the most when the .
A)total market expands
B)rest of the market follows far behind
C)major competitors enter the market
D)personal communication channels expand
E)niche marketing effort expands

Question

Quizplus · Accepted Answer

When the total market expands, there is room for growth and the market leader can capture more customers and increase their market share. With a larger market, there is also the opportunity for the market leader to diversify their product offerings and potentially enter new market segments. As a result, the market leader stands to gain the most from an expanding market.

The Market Leader Normally Gains the Most When the