Converse has a Web site that welcomes consumers to "the Converse Century," invites readers to post their Converse stories,and offers a wide variety of Converse shoes for direct purchase.The site even allows customers to individually design their own shoes.The Converse site is most accurately categorized as which of the following types of Web sites?
A)a C2C site
B)a marketing site
C)a C2B site
D)a B2B site
E)a corporate site

Question

Quizplus · Accepted Answer

The Converse site is primarily focused on marketing their products directly to consumers through the sale of shoes and the customization feature, as well as encouraging user engagement through the "Converse Century" and customer story sections. While it does involve some consumer-to-business (C2B) interaction with the shoe customization feature, it is not the primary focus of the site.

Converse Has a Web Site That Welcomes Consumers to "The