What characteristic of niche sites makes the medium MOST appealing to marketers?
A)audience sizes larger than those of social networking sites
B)commercial transaction capabilities
C)wide variety of demographics and purchasing patterns
D)audiences of people with similar interests
E)podcasting and vodcasting capabilities

Question

Quizplus · Accepted Answer

Niche sites attract audiences with specific interests, allowing marketers to target their advertising more effectively to a concentrated group of potential customers who are more likely to be interested in their products or services.

What Characteristic of Niche Sites Makes the Medium MOST Appealing