Manufacturers may offer a(n)in return for the retailer's agreement to feature the manufacturer's products in advertising or display.

Question

Quizplus · Accepted Answer

An allowance is a form of trade promotion in which the manufacturer offers a monetary incentive to the retailer in exchange for featuring or promoting their products. This could include advertising allowances, display allowances, or slotting fees. The retailer benefits from this arrangement because they receive additional funds that can be used to improve their store or purchase more inventory.

Manufacturers May Offer A(n)in Return for the Retailer's Agreement to Feature