At Finley's Fine Goods,members of the sales force and marketing department tend to have disagreements when things go wrong with a customer.The marketers blame the salespeople for poorly executing their strategies,while the salespeople blame the marketers for being out of touch with the customer.Which of the following steps should upper- level management at Finley's Fine Goods take to help bring the sales and marketing functions closer together?

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By appointing a marketing executive to oversee both marketing and sales, upper-level management can help facilitate communication and collaboration between the two functions. This can help prevent finger-pointing and encourage both teams to work towards a common goal, which is ultimately to satisfy the customer. The other options, such as appointing a new sales force manager or adopting a sales force automation system, may address specific issues but may not necessarily improve the relationship between sales and marketing. Establishing a customer sales force structure or a complex sales force structure may create more organizational complexity without necessarily addressing the root cause of the disagreements between sales and marketing.

At Finley's Fine Goods,members of the Sales Force and Marketing