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A Company Can Unite Its Marketing and Sales Functions Through

Question 88

Multiple Choice

A company can unite its marketing and sales functions through all of the following activities EXCEPT _ .


A) arranging joint meetings to clarify all aspects of communication
B) having a salesperson preview ads and sales- promotion campaigns
C) appointing an executive to oversee both departments
D) assigning a telemarketer the task of visiting a customer
E) sending brand managers on sales calls with a salesperson

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