When Procter & Gamble (P&G)developed the Mr.Clean Magic Eraser,the company needed to explain how the product cleans grime from walls without removing paint.What type of campaign was most likely used by P&G for the Mr.Clean Magic Eraser?
A)informative advertising
B)developmental advertising
C)persuasive advertising
D)comparative advertising
E)reminder advertising

Question

Quizplus · Accepted Answer

P&G needed to educate consumers on how the product worked without damaging paint, so an informative advertising campaign would be the most effective way to do so. This type of campaign would focus on providing information about the product's features and benefits to potential customers.