Of the following,which is most difficult for advertisers to measure?
A)click- through rates
B)frequency
C)media impact
D)media engagement
E)reach

Question

Quizplus · Accepted Answer

Media engagement is difficult to measure because it involves subjective metrics like emotional connection and user interaction, which are not as easily quantifiable as other metrics like click-through rates or reach.

Of the Following,which Is Most Difficult for Advertisers to Measure