Soaring media costs,focused target marketing strategies,and the growing array of new media have increased the importance of .
A)humor in advertisements
B)media planning
C)indirect marketing
D)competitive parity
E)branded entertainment

Question

Quizplus · Accepted Answer

Media planning has become increasingly important due to rising media costs, the need for targeted marketing strategies, and the proliferation of new media channels. Effective media planning ensures that marketing efforts are cost-efficient and reach the intended audience.

Soaring Media Costs,focused Target Marketing Strategies,and the Growing Array of New