U- Frame- It is a small company that has hired a local ad agency to put together an advertising campaign.Which of the following questions should be answered first?
A)What is the demographic of U- Frame- It's customer base?
B)How does U- Frame- It's competition advertise?
C)What are the communication and sales objectives of U- Frame- It?
D)Which type of media vehicle is most appropriate for U- Frame- It ads?
E)What percentage of the budget should allocated for U- Frame- It radio ads?

Question

Quizplus · Accepted Answer

The first step in developing an advertising campaign is to define the communication and sales objectives of the company. This will guide the rest of the campaign planning, including understanding the target audience (A), understanding the competition (B), selecting media vehicles (D), and budgeting (E). Without clear objectives, the campaign may miss the mark and not effectively reach or persuade the target audience.

U- Frame- It Is a Small Company That Has Hired