Companies are doing less and more as a result of an explosion of more focused media that better match today's targeting strategies.
A)marketing;personal selling
B)advertising;public relations
C)public relations;advertising
D)broadcasting;narrowcasting
E)narrowcasting;broadcasting

Question

Quizplus · Accepted Answer

The options in the question refer to different types of promotion mix elements. The term "explosion of more focused media" suggests that companies are moving from broadcasting (reaching a large, diverse audience through traditional mass media channels) to narrowcasting (reaching a more specific, targeted audience through digital and online media channels). Therefore, D is the best choice as it contrasts broadcasting with narrowcasting.

Companies Are Doing Less and More as a Result of an Explosion