Refer to the scenario below to answer the following questions.
Most of the clientele at Second Avenue have learned about the store through word- of- mouth communication.This small retailer of quality secondhand children's clothing thrives on the sale of a vast inventory of children's clothing placed there on consignment."Because small children grow so quickly," Second Avenue's owner commented,"they often outgrow many of their clothes before they've hardly been worn!"
Second Avenue provides a way for people to sell their children's clothing,earn a few dollars,and buy the next larger size."We're extremely picky about the condition of the clothing we stock," the owner stated,"but we sell most items at a 60 percent discount."
-Which of the following media options would MOST benefit Second Avenue's promotional efforts given the store's limited budget?
A) daily advertisements on a cable television station
B) periodic advertising in a local newspaper
C) a billboard placed on the interstate
D) a link on the city's Chamber of Commerce Web site
E) weekly commercials during the local evening news
Correct Answer:
Verified
Q5: Advertising is used mostly by which of
Q6: Which of the following is an objective
Q7: Which execution style presents survey evidence that
Q8: You are looking to advertise your new
Q9: The advertiser must decide on the _
Q11: The big idea or the creative concept
Q12: Any paid form of nonpersonal presentation and
Q13: What is the term used to describe
Q14: is a measure of the percentage of
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