Branded Coca- Cola cups have been prominently featured on episodes of American Idol.This is an example of _ _.
A)advertising
B)product placement
C)sponsorship
D)consumer- generated messages
E)sales promotion

Question

Quizplus · Accepted Answer

Product placement is the strategy of featuring branded products or goods within a media output, like TV shows or movies. The example given of Coca-Cola cups appearing on American Idol is a clear illustration of this strategy in action.

Branded Coca- Cola Cups Have Been Prominently Featured on Episodes