Unilever Decided Not to Purchase Advertising During the Super Bowl

Unilever decided not to purchase advertising during the Super Bowl a second time because the maker of Dove .

A) received negative publicity for running a beauty ad during a sporting event
B) discovered that most of the audience did not watch the sentimental commercial
C) earned a better response for less money through an outdoor campaign and a viral campaign
D) received little buzz after running its commercial during the game
E) spent too much money on one commercial that received low consumer ratings