tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress.
A)Branded entertainment plans
B)Big idea statements
C)Creative concept strategies
D)Promotion mix plans
E)Message strategy statements

Question

Quizplus · Accepted Answer

Message strategy statements tend to be straightforward outlines of benefits and positioning points that the advertiser wants to stress in order to communicate their message effectively to their target audience. Branded entertainment plans are more focused on creating entertainment content that promotes the brand. Big idea statements and creative concept strategies are focused on generating original and impactful campaign ideas. Promotion mix plans are more focused on the selection and allocation of promotional tools to achieve marketing objectives.

Tend to Be Straightforward Outlines of Benefits and Positioning Points