To measure the of an ad after it has been aired,the advertiser can evaluate how the ad affected consumer recall,product awareness,and preference.

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Communication effects refer to the impact of advertising on consumer recall, product awareness, and preference. It is a measure of how well the ad communicates the intended message to the target audience. Comparative effects compare the effectiveness of different ads or campaigns, sales effects measure the impact on sales, profit effects measure the impact on profits, and reminder effects aim to reinforce brand awareness rather than create new information or attitudes.

To Measure the of an Ad After It Has Been