Reach,frequency,and impact are all made when developing an advertising program.
A)advertising evaluations
B)message decisions
C)media decisions
D)sales objectives
E)budget decisions

Question

Quizplus · Accepted Answer

Reach refers to the number of target audience members who are exposed to the advertisement, frequency is the number of times the target audience is exposed to the advertisement, and impact refers to the degree to which the advertisement resonates with the target audience. Media decisions, such as choosing the right channels and platforms to reach the target audience, are key in achieving optimal reach, frequency, and impact in an advertising program.

Reach,frequency,and Impact Are All Made When Developing an Advertising Program