After determining its advertising objectives,the company's next step in developing an advertising program is to _ .
A)determine the media vehicle
B)plan its advertising campaign
C)use cash rebate offers
D)set its advertising budget
E)develop its message strategy

Question

Quizplus · Accepted Answer

The next step after determining advertising objectives is to set the advertising budget. This is necessary to ensure that the company has the resources to achieve its advertising goals. After the budget is set, the company can then move on to planning the advertising campaign, determining the media vehicles to use, developing the message strategy, and potentially using cash rebate offers.

After Determining Its Advertising Objectives,the Company's Next Step in Developing