All of the following are benefits of standardized global advertising EXCEPT .
A)more consistent worldwide image
B)higher appeal to varying demographics
C)greater global advertising coordination
D)lower advertising costs
E)greater consistency among international product Web sites

Question

Quizplus · Accepted Answer

Standardized global advertising may not necessarily have a higher appeal to varying demographics as cultural, linguistic, and societal differences may require localized advertising.

All of the Following Are Benefits of Standardized Global Advertising