When selecting a media vehicle,the media planner looks both at the total cost of using a medium and at the .
A)cost per thousand persons reached
B)cost of the magazine it is using
C)cost of premium offers
D)profit margin
E)continuity cost

Question

Quizplus · Accepted Answer

Cost per thousand persons reached (CPM) is one of the most critical factors in selecting a media vehicle. It helps the media planner compare the cost-effectiveness of different media options and make informed decisions about how to allocate the advertising budget.

When Selecting a Media Vehicle,the Media Planner Looks Both at the Total