Which promotional mix strategy directs marketing efforts toward market channel members?

Name: Which promotional mix strategy directs marketing efforts toward market channel members?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The push strategy directs marketing efforts towards market channel members, such as wholesalers and retailers, to encourage them to actively seek out and promote the product to end consumers. This is achieved through tactics such as trade shows, personal selling, and point-of-sale displays.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Market Channel