Which promotional mix strategy directs marketing efforts toward final consumers?

Question

Quizplus · Accepted Answer

The pull strategy directs marketing efforts toward final consumers by creating demand and interest in the product or service. This is done through advertising, sales promotions, and other tactics that aim to pull the customer towards the product, rather than pushing it on them. The goal is to create a desire for the product or service, which will drive customers to seek it out and purchase it.

Which Promotional Mix Strategy Directs Marketing Efforts Toward Final Consumers